The impact of a novel digital sun protection campaign on sun‐related attitudes and behaviours of healthcare workers: A prospective observational study

Background 13 000 cases of skin cancer are diagnosed annually in Ireland, with ultraviolet (UV) radiation exposure the strongest risk factor. Public health primary prevention campaigns focus on encouraging safe sun protective measures and awareness. We designed a novel, digitally-animated hospital-based campaign targeting all aspects sun-protective behaviour. Objectives To explore attitudes behaviours healthcare workers, effect digital these findings. Methods This was cross-sectional prospective observational study involving hospital staff across six hospitals that form University Limerick Hospital Group (ULHG). A two-phase online survey, first taking place before launch, second upon completion. The displayed sites from June to September 2021. Surveys comprised questions sun-related behaviours, including internationally validated Sun Exposure Protection Index (SEPI) questionnaire. Results Eight hundred fifty-seven members completed survey 1 704 2; 90% each were female; 79% aged 25–54; 71% reported types I–III. Best habits pre-campaign included sunscreen use avoiding sunburn, while wearing hats, clothing seeking shade least adopted. For 177 matched participants, there small improvements SEPI scores. Part scores, reflecting improved behaviour, had median 11 (IQR 7), 6) post campaign. 2 readiness adopt 7 8) 6 6). Post-campaign, seen some individual attitudes, particularly reducing time spent midday sun-seeking holidays, seek reduce sunbathing; respondents post-campaign (n = 556) raised awareness, 65% 458) said it influenced them discuss protection others. Conclusions Positive related following this population workers. These along increased willingness others, patients, has potential further benefit wider society, supports future promotion initiatives.